"Užupio krautuvė" is a great place for gourmet products, spices and wine from the Mediterranean Region. There're always plenty of olive oil, dry-cured ham and other delicacies to choose from. They also have a wide range of recipes in case you want to try something new.

Agency: Pencil & Lion
Creative director: Aurimas Kadzevičius
Designer: Simas Kisielius
Year: 2022

Logo concept
Because "Užupio krautuvė" has such a variety in their products, we developed an abstract logo that has many meanings - it's a boat, a bird, a bee, a leaf, a location pin, you name it.

Visual communication
After finishing the logo we used the same shapes for illustrations, developed an oceanic colour palette and created the main assets for the client.

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