About

Meat Lovers is a great place for a true meat fan - someone who's a bit of a predator, has a bit weird sense of humour, likes all things fresh and loves meat.




Logo concept

The logo is made of two parts:
> Illustration of a beast of prey
> MEAT LOVERS name with the tagline EAT LOVE




Visual communication

Beast heads combined with typography are the main visuals. The main beasts (bear, tiger, fox, shark) are used in the logo and the extra beasts (owl, wolf, fish) are used as separate illustrations. The typography is used in a large scale and can be put on top or below the illustrations.


​​​​​​​Client: Meat Lovers Pub
Agency: Pencil & Lion
Creative director: Aurimas Kadzevičius
Project director: Diana Augūnaitė
Designer and illustrator: Birutė Bikelytė
Year: 2021


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