Meat Lovers is a great place for a true meat fan - someone who's a bit of a predator, has a bit weird sense of humour, likes all things fresh and loves meat.
The logo is made of two parts:
> Illustration of a beast of prey
> MEAT LOVERS name with the tagline EAT LOVE
Beast heads combined with typography are the main visuals. The main beasts (bear, tiger, fox, shark) are used in the logo and the extra beasts (owl, wolf, fish) are used as separate illustrations. The typography is used in a large scale and can be put on top or below the illustrations.