The LT VCA monitors and helps to improve regulatory and business environment which is necessary for a healthy functioning of private capital market in Lithuania.

The association also serves as a central platform for representation and promotion of the Lithuanian private equity and venture capital market to institutional investors, policy makers and general public on a local and global levels.

The LT VCA is also the main research and statistics provider on Lithuanian PE&VC market.

Client: LT VCA
Agency: Pencil & Lion
Creative director: Aurimas Kadzevičius
Project director: Diana Augūnaitė
Designer: Simas Kisielius
Year: 2022

For us it seemed that the old LT VCA logo lacked motion, boldness and it didn't communicate what LT VCA is all about. So we created a more dynamic and recognisable logo that puts emphasis on growth and swiftness. The key element of the lettermark is the flying letter A.

The flying letter A became the main element of this brand. Depending on the visuals the letter can fly lower and higher. Combining the letter with epic landscapes we want to send a message that "the sky is the limit" and that is what LT VCA is trying to reach.

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