This heartfelt 1.2 percent campaign was dedicated to the Rimantas Kaukėnas Charitable Foundation. In the current situation, helping people affected by the war in Ukraine, this fund for ten years also takes care of little superheroes who suffer from oncological and other extremely serious diseases in Lithuania. The main idea of our campaign was to THANK everyone who contributes to the work and success of this fund.

Agency: Pencil & Lion
Creative director: Aurimas Kadzevičius
Photographer: Tomas Juškaitis / Tomas Juskaitis Photography
Makeup Artist: Eginta Radžiūnaitė / Eginta Makeup Artist
Project assistant: Gaudvilė Ščervianinaitė
Designer: Simas Kisielius
Year: 2022

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